The Answer to the Electric-Car Conundrum Isn’t Elon Musk

Many American drivers are still reluctant to buy pricey battery-powered vehicles. So what’s driving the current hype? Bulk buyers committing to hundreds of thousands of workaday electric cars and trucks.

Electric vehicles have long posed a chicken-or-egg conundrum for auto executives.

Buyers too often find them to be pricey, ugly, limited on range or unavailable. Car companies won’t invest because we aren’t interested in buying. We aren’t interested because there’s little to choose from. So, thirsty SUVs and pickups, powered by cheap gasoline, keep driving the U.S. car market.


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